Biography of Col. Ellison Onizuka, Challenger Astronaut

When the space shuttle Challenger exploded on January 28, 1986, the tragedy took the lives of seven astronauts. Among them was Col. Ellison Onizuka, an Air Force veteran and Nasa astronaut who became the first Asian-American to fly to space. Fast Facts: Ellison Onizuka Born: June 24, 1946 in Kaelakekua, Kona, HawaiiDied: January 28, 1986 in Cape Canaveral, FloridaParents: Masamitsu and Mitsue OnizukaSpouse: Lorna Leiko Yoshida (m. 1969)Children: Janelle Onizuka-Gillilan, Darien Lei Shuzue Onizuka-MorganEducation: Bachelors and Masters degrees in Aerospace Engineering from the University of Colorado  Career: Air Force pilot, NASA AstronautFamous Quote: Your vision is not limited by what your eyes can see, but by what your mind can imagine. Many things that you take for granted were considered unrealistic dreams by previous generations. If you accept these past accomplishments as commonplace then think of the new horizons that you can explore. From your vantage point, your education and imagination will carry you to places which we won’t believe possible. Make your life count—and the world will be a better place because you tried. On the wall of the Hawaii Challenger Center. Early Life Ellison Onizuka was born under the name Onizuka Shoji in Kaleakekua, near Kona, on the Big Island of Hawaii, on June 24, 1946. His parents were Masamitsu and Mitsue Onizuka. He grew up with two sisters and a brother, and was a member of Future Farmers of America and the Boy Scouts. He attended Konawaena High School and often talked about how he would dream about flying out to the stars that he could see from his home on the island.   Education Onizuka left Hawaii to study engineering at the University of Colorado, receiving a bachelors degree in June 1969 and a masters degree a few months later. That same year he also married Lorna Leiko Yoshida. The Onizukas had two daughters: Janelle Onizuka-Gillilan and Darien Lei Shizue Onizuka-Morgan.   After graduation, Onizuka joined the United States Air Force and served as a flight test engineer and test pilot. He also focused on systems security engineering for a number of different jets. During his flying career, Onizuka gained more than 1,700 flight hours. While in the Air Force, he trained at the Flight Test Center at Edwards Air Force Base in California. While racking up flying time and testing jets for the Air Force, he also worked on systems for a number of experimental military aircraft.   Onizukas NASA Career The crew assigned to the STS-51C mission included (kneeling in front left to right) Loren J. Schriver, pilot; and Thomas K. Mattingly, II, commander. Standing, left to right, are Gary E. Payton, payload specialist; and mission specialists James F. Buchli, and Ellison L. Onizuka. Launched aboard the Space Shuttle Discovery on January 24, 1985 at 2:50:00 pm (EST), the STS-51C was the first mission dedicated to the Department of Defense (DOD).   NASA Ellison Onizuka was selected as a NASA astronaut in 1978 and left the Air Force with a rank of lieutenant colonel. At NASA, he worked on the shuttle avionics integration laboratory team, mission support, and, while in space, managing payloads on orbit. He took his first flight on STS 51-C aboard the shuttle Discovery in 1985. It was a top-secret flight to launch a payload from the Department of Defense, the first classified mission for the orbiters. That flight also heralded another first by making Onizuka the first Asian-American to fly in space.  The flight lasted for 48 orbits, giving Onizuka 74 hours on orbit. Ellison Onizuka (left) in flight with Loren Shriver, during his first shuttle mission.   NASA Onizukas Final Mission His next assignment was on STS 51-L, set to launch Challenger into orbit in January 1986. For that flight, Onizuka was assigned mission specialist duties. He was joined by teacher-in-space selectee Christa McAuliffe, Gregory Jarvis, Ronald McNair, Michael J. Smith, Judith Resnik, and Dick Scobee. It would have been his second flight to space. Unfortunately, Col. Onizuka perished along with his crewmates when the spacecraft was destroyed during an explosion 73 seconds after launch. Crew of Space Shuttle Challenger X (L-R front row) astronauts Smith, Scobee, McNair (L-R rear) Onizuka, payload specialist/teacher McAuliffe, payload spec. Jarvis astronaut Resnik, Johnson Space Center. The LIFE Picture Collection/Getty Images / Getty Images Honors and Legacy Most people at NASA who worked with him remember Colonel Onizuka as an explorer. He was a man with a great sense of humor, and someone who often encouraged people, particularly young students to use their imagination and intellect as they pursued their careers. During his short career, he was awarded the Air Force Commendation Medal, Air Force Outstanding Unit Award, and the National Defense Service Medal. After his death, Col. Onizuka was honored in a variety of ways, including the Congressional Space Medal of Honor. He was raised to the rank of Colonel in the Air Force, an honor given to those who lose their lives in service. Col. Onizuka is buried at the National Memorial Cemetery of the Pacific in Honolulu. His accomplishments have been memorialized on buildings, streets, an asteroid, a Star Trek shuttlecraft, and other science and engineering-related buildings. Various institutions, including the Gemini Observatories and other facilities in Hawaii, hold annual Ellison Onizuka days for engineering and science symposia. The Challenger Center Hawaii maintains a salute to his service to his country and to NASA. One of two airports on the Big Island is named for him: the Ellison Onizuka Kona International Airport at Keahole. Astronomers also recognize his service with the Onizuka Center for International Astronomy. Its a support center at the base of Mauna Kea, where a number of the worlds best observatories are located. Visitors to the center are told his story, and a plaque dedicated to him is mounted on a rock where everyone can see it as they enter the station.   Onizuka was a popular speaker, and returned several times to his alma mater in Boulder, Colorado, to speak to students about becoming an astronaut.   Onizukas Soccer Ball Ellison Onizukas soccer ball, retrieved after the Challenger disaster, flies aboard the International Space Station during Expedition 49. NASA One of the more poignant of Ellison Onizukas memorials is his soccer ball. It was given to him by his daughters soccer team, which he also coached, and was something he wanted to take to space, so he stowed it away on board the Challenger as part of his personal allotment. It actually survived the explosion that destroyed the shuttle and was eventually picked up by the rescue teams. The soccer ball was stored, along with all the other astronauts personal effects. Eventually, the ball made it back to the Onizuka family, and they presented it to Clear Lake High School, where the Onizuka daughters attended school. After some years in a display case, it made a special trip to orbit aboard the International Space Station during Expedition 49 in 2016. Upon its return to Earth in 2017, the ball made its way back to the high school, where it remains as a tribute to the life of Ellison Onizuka.   Sources â€Å"Colonel Ellison Shoji Onizuka.† Colorado Center for Policy Studies | University of Colorado Colorado Springs, www.uccs.edu/afrotc/memory/onizuka.â€Å"Ellison Onizuka, First Asian-American Astronaut, Brought Hawaii to Space.† NBCNews.com, NBCUniversal News Group, www.nbcnews.com/news/asian-america/ellison-onizuka-first-asian-american-astronaut-brought-hawaiian-spirit-space-n502101.NASA, NASA, er.jsc.nasa.gov/seh/onizuka.htm.â€Å"The inside Story of the Soccer Ball That Survived the Challenger Explosion.† ESPN, ESPN Internet Ventures, www.espn.com/espn/feature/story/_/id/23902766/nasa-astronaut-ellison-onizuka-soccer-ball-survived-challenger-explosion.

Limitations Of The Study Finance Essay - Free Essay Example

Sample details Pages: 6 Words: 1685 Downloads: 3 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? Business organizations have always procured goods as raw materials from suppliers and at the same time sold finished products to consumers on credit and defer payment for such products to the future. It is important that organizations manage such credit arrangements in a manner that should make them recoverable in the long run. Most organizations fail to manage their account receivables in the sense that there are no conscious effort on the part of management to track whatever amount are due them as companies. Don’t waste time! Our writers will create an original "Limitations Of The Study Finance Essay" essay for you Create order Inefficiencies and ineffectiveness in the analysis and review of debtors lists have always contributed to financial challenges in most organizations particularly, public organizations. The management of account receivables is of vital importance to the success of organizations as it prevents revenue leakage, reduce bad debt, increase companys cash flow and also improves delivery of value services to customers. According to Roberto, Short, and Patricia (2001) accounts receivables management is the process of establishing an effective system for credit policy, credit risk management, credit risk procedure, and recognition of bad debt expense. It is established that huge ledger balances of receivables indicate a flawed credit policy and any slack in the collection period of these organizations lead to a higher possibility of bad debts. A major component of accounts receivable is the trade credit offered to trading partners by an organization. Trade credit can be viewed as a loan a su pplier provides to its customers in respect of product sales. Ferris (1981) states that short-term loan is tied in both timing and value to the exchange of goods therefore a company would want to collect receivables sooner rather than later as this will enable the company to increase its frequency of reinvestment, or turnover, of its capital. The ability to liquidate the receivables should be of great concern to companies since non-payments and late payments by credit customers can negatively affect the business operation (Zainudin, 2008). There are risks attached to offering trade credits to customers due to the duration between the time of delivery of service or products and the time the customer pays, in this case if a company sells on credit, its money is tied to the products until the customer pays. But, importantly though credit collection function is, it is often neglected and managed inefficiently. The problem, however, is not new and not confined to any particular industry or country. Ghana Water Company Limited, Kumasi within which this research is being conducted is of no exemption. The companys primary objective is to provide reliable and affordable water supply to meet the needs of its customers. However, achieving this objective seems almost illusory in the numerous challenges the company is confronted with. The Ghana Water Company Limiteds Monthly Revenue Report for May (2012), has revealed that sizeable amount of money stands in the books as arrears which its numerous customers are supposed to pay. In managing account receivables, there should be a policy that will help maximize revenue collection. It will need to take into account a companys current and desired cash position, as well as its ability to satisfy expected demand. Past and present governments of the Republic of Ghana have been trying various ways of getting funds to improve the water systems in the country in order to provide potable water for the good people of this country. Th ey have not relented in their efforts, yet it seems that not enough funds have been solicited to enable Ghana Water Company to execute this very important task. Several studies have indicated that it costs the company almost GHÂÂ ¢0.80 per meter cube to produce, transport and distribute a unit volume of potable water. Water tariffs have, however, been held around GHÂÂ ¢0.20 per meter cube. GWCL has already been operating at a level constrained by insufficiency of funds without regard to actual operational needs. In this case if Ghana Water Company Limited do not properly manage their accounts receivable well, they may be faced with debt servicing challenges and will be forced to impose higher tariffs the effects of which may be unbearable to the consumers of its services. Organizations should therefore be practically oriented and be systematic of managing accounts receivable to enhance their continual growth, profitability and survival in their businesses. 1.2. Statement of the Problem The significant role in which an effective management of accounts receivable plays in every organization cannot be overemphasized. Companies that concentrate on credit sales without monitoring their collection will soon find much of their current assets tied up in bad debts. The offer of service on credit base to customers needs an effective credit system management that allows companies to collect its accounts due on time and not inherit risk. Ghana Water Company Limited deliver their service on credit basis and that has created huge arrears or debtors figure in their financial statement making it difficult for the company to manage its account receivables taking into consideration the size of its indebtedness. Ironically, GWCL has always been given the mandate by the Public Utility Regulation Commission (PURC) to increase its tariffs a little higher but still complains of lack of adequate funds to enable them operate effectively and efficiently. This cause reaction from the ge neral public of the poor quality of service being provided by GWCL because the health of the masses of every country largely depend on the source of water they drink or use, that is the more reason why it is said that water is life. It is believed that there are more to the problem and therefore an increment in tariffs without better management of accounts receivable will always cause obstacles in the production of service to customers. This study therefore seeks to look into these problems in the context of GWCL and identifies how the company can manage its account receivables build-up in order to ease the financial burden it currently finds itself. It further draws a practical conclusion to the billing system of the Ghana Water Company Limited, their collection strategies, credit policy and generally how these huge arrears are or should be managed by GWCL and other business organizations which may find this work beneficial to them. 1.3 Research Questions The statement of the problem induces the researcher to formulate the following sub questions: What are the credit policies of Ghana Water Company Limited? Do consumers of Ghana Water Company abide by the credit policy? What are the difficulties faced by GWCL in the collection of accounts receivable? How does this affect the smooth operations of the company? What is the relationship between GWCLs credit policy management and its debt collection performance? 1.4 Research Objectives The overall aim of this study is to evaluate the management of accounts receivable in service organizations and to suggest ways to overcome its challenges. The specific objectives are to: Examine the credit policy adopted by Ghana Water Company Limited to collect account receivables from customers. Examine customers awareness of the credit policy and the constraints in abiding by this policy? To identify problems/constraint associated with account receivable collection by GWCL To identify constraints associated with GWCL account receivable payment by customers Establish whether there is a relationship between GWCLs credit policy management and its debt collection performance. 1.5 Significance of the Study The study seeks to bring out the problems involved in the huge debtors figure in the financial statement of GWCL and other utility companies as they sell mostly on credit bases. It would also provide a framework with which the management of the organizations or companies can or may examine the prudence ways of managing their account receivables. The purpose of this study therefore is to investigate the underlying factors that have militated against the ability of GWCL to discharge or deliver on its responsibilities. It is the expectation of this research study to identify the factors responsible for this state of affairs and to propose appropriate means to address these in the affected region. The findings of this research may as well form a basis for further research into the management of accounts receivable and positive steps will be taken to improve this situation. 1.6 The Scope of the Study This study is limited to the management of account receivable but not the management of working capital in totality. The intention was to concentrate on debtors management which has been a source of worry to GWCL and most of the utility industries. GWCL was selected among most of the utility industries and the location of Kumasi due to the companys interest in this topic and the accessibility of information by the researcher. 1.7 Limitations of the Study The study took GWCL, Kumasi as a single entity and selection of few of its customers (debtors) and staff for this research. The selection does not cover all the GWCL customers in Kumasi who are in arrears or indebted to the company. Again, since Kumasi was specifically selected for these studies, the diversity of billing and customer indebtedness challenges, in other parts of the country of Ghana were not wholly covered. The study is also limited by the fact that, due to administrative secrecy, certain vital information was not released to the researcher. Nevertheless, the study as much as possible provides a fair view of the topic under consideration. 1.8 Organization of the Study The study is organized into five main chapters. Chapter one introduces the study which concerns itself with the background of the study, statement of the problem, objectives of the study, research questions, significance of the study and the limitation of the study. Chapter two examines existing literature and the reviews of related literature work on accounts receivable. There is also an empirical evidence of related research work. Chapter three presents the methodology used in gathering both primary and secondary data with a detailed account of how the research will be conducted. The background of the study area, the study type, the study design, study variables, sample size and sampling technique method, data collection method, data analysis method and the ethical consideration are all involved. Chapter four contains the analysis of data, interpretation of the findings. Chapter five summarizes, concludes and offer recommendation for further study.

located in Rosemount Free Essays

The farm is located in Rosemount. Linstead, St Catherine. The distance from the farmer’s house to his farm is 200ft and about half mile from the town of Linstead. We will write a custom essay sample on located in Rosemount or any similar topic only for you Order Now The size of the farm The size of the Rosemount farm is eight hectares which includes 6 sections of plots used to plant various crops. This is the usual size of small farms in the Caribbean because small farms size usually range from zero to ten hectares. Markets Britain and other European countries have traditionally been the main export markets for Caribbean agriculture. Due to increased competition, the Caricom market has become more important for regional agriculture. In Jamaica, small scale farmers mainly market their crops in the following ways: Directly to supermarkets such as: Shoppers Fair, and Hi-Lo. Higglers that come mainly from around the St Catherine area, includes Spanish town and Linstead. Directly to hotels some of which include: Altamont Court Hotel, Terra Nova All Suit Hotel, The Liguanea Club and The Spanish Court Hotel. Selling at monthly farmers market which is coordinated by Rural Agriculture Development Authority (R. A. D. A). To manufacturing companies like Grace Kennedy Ltd Directly to consumers The produce from Rosemount farm is marketed in the following ways: Directly to higglers and export to the Caricom of Antigua and Barbuda The Caricom market has proven to very profitable for the Rosemount farmer and therefore allows him to adequately take care of his family, workers and will enable him to use some of the profits for future expansion of his farm. Labour Rosemount farm employs four female workers to assist with farming activities. No family member is employed to the farm. Additional labour is required on the farm to assist with the following farming activities. How to cite located in Rosemount, Papers

Marketing and Management for Business of Assisted Living Facility

Question: Describe about the Marketing and Management for Business of Assisted Living Facility. Answer: The business of Assisted Living Facility is concerned about providing suitable and conductive facilities which are exclusively designed especially for the elderly people who are in dire need of assistance and care (Greeley, 2016). The company Union Family First is based on New Jersey with well furnished apartments decorated with beddings, necessary furniture and other facilities that will add up an extra bit of comfort to the facility services. In other word this can be defined as a place that is conductive for the aged people. The basic principle of Union Family First is to provide accommodation only to the elderly people who will need assistance in carrying out some the domestic works which they are not able perform on their own. Starting an assisted living facility business requires a broad overview of the dealings associated with the business and related anticipated steps required for building up the business successfully (Kossover et al., 2014). Therefore, it is quite essential the business will involve dealing with a number of people and this will definitely require excellent efficiency in this trade. Hard work and serious planning is essential for setting up assisted living facility business (Goto et al., 2013). The permit and license for running the business should be obtained from the government. Again, the facility centre should meet the health and safety standards specified by the government for running the business. Moreover, running an assisted facility business may involve extensive cost. This is because a number of other factors are associated with this. Such as, renting facilities, paying the workers and furnishing the facility that will effectively suit the elderly persons. Feeding those elderly persons and many more other essential factors that cannot be neglected (Grabowski et al., 2012). Keeping all these things in mind the Union Family First has been established. The business is established in New Jersey, United States as the population of older people is very dense in this region and its still growing. It will be located at the Cape May, New Jersey in an especially renovated and secured housing arrangement facility. As there is a number of assisted living facility centers in the United States. However, with the proper facilities and infrastructures it is expected that the business will secure substantial profit and therefore run successfully (Kisling et al., 2015). The business of assisted living facility is a service providing business it provides the elderly people with well furnished and well equipped residential complexes. Here these people will be able to live peacefully and comfortably. A number well trained nurses and doctors are also appointed who will be responsible for taking care of the residents of this facility centre. Again, these elderly persons are also assisted in their daily domestic works by the staffs as these people are unable to perform all of these tasks on their own. Environmental Analysis of the company and determining the primary and secondary target markets (4Ps, 5Cs and STP): PESTEL analysis: PESTEL analysis is an analytical tool that is used for determining the analyzing the external environment of a company or organization. Political factors: For ensuring the successful and profitable operability of any company it is quite essential to get a broad overview of the political environment of the region where the company is operating. In New Jersey, there are no political disturbances and therefore the business will solely focus on the political framework that is essential to follow for operating in this region (Liu, 2013). Economic factors: Economic factors again play an important role behind the success of any company. Recently there is a global economic crisis prevailing all over the world, this may affect the business of the company adversely. This is because the global economic downturn is reducing the disposable income of the individuals (Kaskie et al., 2015). On a positive note it can be said that in terms of the global economic condition the United States is currently in a very good shape and therefore, the business will not be affected largely. Social Factors: The social factors are also intricately associated with the business. As this business deals mainly with the elderly persons it is quite essential to address the needs of these persons effectively. These needs may be regarding their social interactions or cultural activities, the staffs of this organization are so trained that they will be able to cater these needs of those individuals quite effectively (Kaskie et al., 2015). Technological factors: Technological factors include using the advanced and appropriate technologies in the business. Such as collecting data about the population distribution more effectively by using newly developed technologies (Kaskie et al., 2015). Analyzing these data on effective and efficient software packages and thereby gathering information about the population distribution. This will specifically be helpful for this business as it deals with customers within a specific age group. Developing a website will inform the management of the company about the number of visitors and therefore determining the number of interested clients. This will in turn help to recognize the business development curve. Environmental factors: Due the increasing awareness about the environmental effects of every business Daddy and Mommys Assisted Living Facility is also concerned about its environmental impacts. The company is strictly follows the green environment guidelines (MaloneBeach Zuo, 2013). It cooks on natural energies so as to reduce depletion of the exhaustible resources. Again the company focuses on the recycling of waste in order to establish a green environment. Legal factors: The business has followed the entire legal framework established in the concerned region. It has obtained the permit and license from the government for continuing the service business effectively and profitably. Again the company is also aware about the recent legal developments so that it can follow every part of it (MaloneBeach Zuo, 2013). For determining the primary and secondary target market the company again makes use of some analytical tools such as the 4Ps, 5Cs and STP (Beeber et al., 2014). This process will be described step by step below, The 4Ps model is concerned about the four main components of the market, Product- The first and foremost component, it can either be tangible good or an intangible service. It this case of the Union Family First the product is service. Price- The price of the service product will be determined by analyzing the pricing strategy of the competitor firms as well as purchasing power of the potential customers (Ilic Cekic, 2014). Promotion- Here the product will be promoted by website advertising, search engine optimization, video marketing to spread awareness among the individuals about the product or service. Place- The place of promotion will those places where the elderly persons visits the most, such as the parks and the areas where the population of elderly people is higher. This will help to attract the potential clients more effectively. According to Ilic and Cekic (2014), the 5Cs model of marketing is as follows, Customer- Determining the needs and desires of the clients appropriate so that these can be catered more effectively. Company- In this stage the market position of the company is examined. This is done by investigating the key strengths and weaknesses of the organization. Competition- This is another crucial part, here the key competitor of the company are identified. Information about their products, strategies, strengths and weaknesses are also determined in this particular stage. Collaborators- Determining and obtaining any help from the third party such as the suppliers or distributors. Context- Determining if there is any limitations because of the political or legal issues. STP or the segmentation, targeting and positioning activity is explained below, In the segmentation process the entire market is divided into a number of segments based on a number of factors such as the purchasing power, age, buying behavior etc. The aim of the company is to select the appropriate segment (Thomas, 2013). After identifying the appropriate segment the organization then targets the segment with its products. Finally in the positioning stage the company decides where to position its product or service in the market. It is the most essential part of the entire STP framework. Based on these tools the primary target audience before the organization are adults aged between 45 to 55. These people are generally earning professionals. A brief will be given to them regarding the health and safety issues of their parents and how this assisted living can improve the mental well beings of their parent (Kisling-Rundgren et al., 2016). The secondary target market will be the people above 70 years of age, they are retired and may be suffering from some health issues but do not require regular treatment. They will again be briefed about their personal health issues and safety conditions. Moreover, the luxurious living they can enjoy in this company. Short term and Long term goals: Short term goals: Goals Measures Increasing the spending on advertisement and promotional activities with every passing month. This will be measured by analyzing the response to advertisement. Increase the revenue of the company in each month by $500 at least. This will be measured by looking at the accounts section of the company. Attract new clients more frequently This is also measurable by analyzing the website visits or phone call received to fetch information about the services and the information contents downloaded from the company website as well. Long term goals: Goals Measures Doubling the revenue of the company by the end of the recent fiscal year The cash analysis will help to measure this. Increase the market share of the company by a significantly large amount i.e., 50% by the end of this fiscal year Studying the market share will help to measure this goal effectively Increase the traffic in the company website by 50% by the end of this current year. This can be measured by analyzing the website visits. SWOT analysis of Union Family First: The SWOT analysis is an analytical tool that analyses the internal strengths and weaknesses and external opportunities and threats of the company (Kisling-Rundgren et al., 2016). It is described as follows, Strengths: The primary key strength of the company is the well built facility that helps the elderly persons to live as independently as possible if they wishes to do so. Such as more spaces on the lower level drawers, installing liver style door. Walk in style closets not only depict luxury but also help the seniors to examine very easily what they want to wear. The company offers special care for persons with Alzheimer, Dementia or memory loss. All the needs of the residents are catered by trained professional staffs to ensure effectiveness. Weaknesses: Building up of this assisted living facility requires a lot of money, therefore this capital intensiveness may lower the business growth. There is lack of availability of trained workers which sometimes affects the company adversely. The company has to pay higher wages to trained professional due to lack of trained personnel. Pricing strategy of the company may be more effective. Opportunities: There is continuous growth in the aging population in the United States. From the population of the New Jersey it is quite evident that the seniors in this area possess disposable income and therefore it is a good opportunity for the business to attract these people. The company has an onsite pharmacy and doctor on call service it is an added advantage for the company. The visual picturesque around the organization puts the company a few steps ahead from its competitors. Threats: Due to the huge increase in costs the promotional activity for the company is getting expensive day by day. Increasing competition in the concerned region is also a potential threat. Increased legal regulation may impose some barriers to entry in the market. As the seniors and their family may recheck the prices of other companies and shift to other companies, it is also a potential threat for the company. Need Analysis: Needs for Safety: Examine the safety of being alone for 24 hours without supervision Regular contact is needed if it is found unsafe to be alone for 24 hours (Galik et al., 2015). Frequent contact is required and close supervision will be provided. Need for Nutrition: Determine whether able to prepare own meal or not and eats without assistance. Can prepare simple meals/ assistance is required for preparing meals. Unable to cook, assistance required for eating. Need for Mobility: Can move independently Occasional assistance is needed for moving about (Abbott et al., 2012) Complete assistance is required for moving Mental Needs: Normal mental condition and able to identify all the environmental needs. May occasionally forget something. Sometimes cannot identify the needs. Assistance is required all the time. Feasibility Analysis; According to the US Census Bureau data, the population of the individuals between the age group of 65 to 84 is estimated to increase by 38.8% from 2010 to 2020. Moreover, the population above age 85 is expected to increase by 18.7%. Therefore, this will create a business opportunity for the Assisted Living facility industry (Chao et al., 2013). Union Family First on the other hand will be able to gain competitive advantage because of its well equipped rooms and other convenient facilities along with the professional and well trained nurses. The elderly persons will feel homely and comfortable at this place; therefore from this aspect as well this business plan seems to be feasible for the company. Reference List Abbott, K. M., Bettger, J. P., Hampton, K., Kohler, H. P. (2012). Exploring the use of social network analysis to measure social integration among older adults in assisted living.Family community health,35(4), 322-333. Beeber, A. S., Zimmerman, S., Reed, D., Mitchell, C. M., Sloane, P. D., Harris Wallace, B., ... Schumacher, J. G. (2014). Licensed nurse staffing and health service availability in residential care and assisted living.Journal of the American Geriatrics Society,62(5), 805-811. Chao, Y. Y., Scherer, Y. K., Wu, Y. W., Lucke, K. T., Montgomery, C. A. (2013). The feasibility of an intervention combining self-efficacy theory and Wii Fit exergames in assisted living residents: A pilot study.Geriatric Nursing,34(5), 377-382. Galik, E., Resnick, B., Lerner, N., Hammersla, M., Gruber-Baldini, A. L. (2015). Function focused care for assisted living residents with dementia.The Gerontologist,55(Suppl 1), S13-S26. Goto, S., Park, B. J., Tsunetsugu, Y., Herrup, K., Miyazaki, Y. (2013). The effect of garden designs on mood and heart output in older adults residing in an assisted living facility.HERD: Health Environments Research Design Journal,6(2), 27-42. Grabowski, D. C., Stevenson, D. G., Cornell, P. Y. (2012). Assisted living expansion and the market for nursing home care.Health services research,47(6), 2296-2315. Greeley, R. (2016). Characterization of Healthcare Associated Cases of LegionellosisNew Jersey 2010-2015. In2016 CSTE Annual Conference. Cste. Ilic, M., Cekic, N. (2014). Contemporary problems of planning and development of elderly care facilities.Facta Universitatis, Series: Architecture and Civil Engineering, 69-79. Johnson, J. A., McIlroy, W. E., Roy, E., Papaioannou, A., Thabane, L., Giangregorio, L. (2013). Feasibility study of walking for exercise in individuals living in assisted living settings.Journal of Geriatric Physical Therapy,36(4), 175-181. Kaskie, B. P., Nattinger, M., Potter, A. (2015). Policies to protect persons with dementia in assisted living: deja vu all over again?.The Gerontologist,55(2), 199-209. Kisling, A., Paul, D. P., Coustasse, A. (2015). Assisted living: Trends in Cost and Staffing. Kisling-Rundgren, A., Paul III, D. P., Coustasse, A. (2016). Costs, Staffing, and Services of Assisted Living in the United States: A Literature Review.The health care manager,35(2), 156-163. Kossover, R. A., Chi, C. J., Wise, M. E., Tran, A. H., Chande, N. D., Perz, J. F. (2014). Infection prevention and control standards in assisted living facilities: Are residents' needs being met?.Journal of the American Medical Directors Association,15(1), 47-53. Liu, X. (2013). A feasibility study of multifamily and assisted living facility development on Sleep Train Arena site. MaloneBeach, E. E., Zuo, Q. (2013). Environmental Sustainability in US Assisted Living Facilities.Journal of Housing For the Elderly,27(3), 255-275. Thomas, K. S. (2013). The relationship between Older Americans Act in-home services and low-care residents in nursing homes.Journal of aging and health, 0898264313513611.